The image has been taken probably in the late 1950s from the traffic lights in Elwick Road looking towards York Road. Where the advertising hoardings are now is Shotton's Furniture Store.
In World War 2 following a bombing raid, 31 houses in Elwick Road and Houghton Street were demolished here.
In the background on the left is the tower of Stranton Club and the chimney is probably that of Durham Paper Mills.
The adverts are for Walls Ice Cream, Guiness, Players cigarettes, Double Maxim beer, Fairy, Trex and the Empire Theatre where the main act was The Merry Magpies.
Part of the "Library" collection
Location